The jean debate

The jean debate

Today I am doing an “Insta-takeover” for the Cheltenham Maman Instagram account…so I am on strict instructions from Maman herself to post my top fashion tips for keeping our mama style on the up! However…one “tip” that is not a short and snappy one is the topic of “Jeans”…so I felt it was more helpful to do a blog on the ins and outs of getting the right cut for you.

At my capsule wardrobe workshop last week I asked those attending “How many pairs of jeans do you have?” The lady who had the least was totalling 5…the lady who had the most admittied to over 15 pairs! Even when they don’t fit any more or look dated, we are loath to part with them as ‘they were so comfortable’.

The four main designs (give or take the odd tear, or slouch) in the shops are:

  • Bootcut
  • Boyfriend
  • Skinny
  • Straight


Everybody looks good in classic, fitted bootcuts, especially if you are a triangle (hips wider then your shoulders). It is your go-to style for balancing your curvy hips. Dress them up or down – there’s nothing these won’t go with.

If you have curves then always buy denim jeans with stretch, this will help banish gaping waistbands if your waistline is smaller than your hips. Make sure they are long enough so that they sit 1/2 cm off the floor when you have shoes one- otherwise they will go from “bootcut” to “ankle flappers”!

My favourite brands for bootcut are either Paige or Gap. Be warned with Gap jeans though ….they tend to stretch after a few wears…so always buy a size down then what feels comfy in the shop.


Comfy but far from boyish, these are meant to look a bit loose and worn. The shape is relaxed at the leg, so suits ladies with straighter body shapes. Roll up hems to show off slim ankles and pair with some heals for a dressed down glamourous look! They should be loose around your legs but not so baggy that your figure is lost in them and be sure to tuck in a little bit of your top to avoid looking shapeless.

Favourite brand for boyfreind would be Hush…great colours, fit and quality.


A fashion staple now for years … one of the reasons they have been so popular is that you don’t have to be skinny to wear skinnies. Team with long-line tees, tunics and oversized jumpers to hide your upper legs if you don’t feel confident to have them on show. The darker the wash, the more versatile to transform from day to evening wear.

Favourite brand for skinnies would be H&M …they don’t sag, or lose their shape and the price point is amazing. The waistline is also just below tummy (unless stated otherwise) so no worries on the muffin top escaping- its all tucked in! They also do a “Shape” range for skinnies which is fabulous at lifting and shaping your bum.


Slightly kinder on the leg then a skinny but equally versatile. Wear with flats or rolled up with some heals or ankle boots- they look great with either. Keep your top half relatively fitted with perhaps with a shorter style / slightly tucked to keep your silhouette neat.

Favourite brand for stright would be Topshop or 7 For all Mankind

My top tips are:

  1. When shopping for jeans try on loads of pairs to get the perfect fit and when you find them, buy two pairs.
  2. If you are no longer wearing skinnies then the tops you had to go with them will have to go too. It’s all in the silhouette and the proportions. Wider leg jeans = shorter and tighter tops. The longer and fuller tops you used to wear will definitely not work anymore, alas.
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