Pre- season shopping advice…

Pre- season shopping advice…

Hi there, I hope you are all ok and had a good week?

So, at the beginning of the new season, I thought it might be helpful to do a “sensible but logical” pre-amble rather then dive straight into “jazz hands inspiration”. I don’t see my role as a constant source of “new”…it’s not what I do when I work with my clients so I’m not about to produce blog after blog solely based on buying inspiration now. What I do has a different angle; it’s about making you stop, reflect on who you are, think about what you want to be, clarify where you are going, make decisions and plan accordingly. If you have a wardrobe stuffed full of clothes I would hope my advice will give you just as much inspiration to know what to do with those items as it does to help you with new purchases.

Responsible fashion and sustainability are big buzz words at the moment…but I have been advising in this way for the past 15 years. In my opinion and experience, dressing well is not all about having the latest dress or the most eye catching bag. It’s about knowing what suits you and dressing to convey the qualities you want to be known for. And that’s where I am going to start today.

1. Define your brand values.
Whether you work or not- we all have an opinion on how we would like the world to view us. A company defines its brand values so that every decision it makes, from its literature, to the logo, to the customer experience, to the social media content – is aligned so that their “message” will be clear and consistent to their target audience. It also makes it easier to make directional decisions as they can ask themselves “is this in line with our values?”

It is the same with your personal brand values; decide three words which describe how you would like someone else to describe you. For example: creative, elegant yet individual or timeless, classic with Scandinavian elements. Once you know these- every buying decision you make will be quicker and easier as you “check in” with yourself to make sure that the item you want to buy is actually in line with what you want to look like. It will stop you buying things that you love in the shop but then are slightly less confident of once you get home…as you realise you just don’t feel right in it.

2. Define what you would like to be wearing.
Do your due diligence before you start shopping and get onto Pinterest to start pinning all the styling ideas you like the look of. Then go to on to the websites of brands you know work for you and pin all the items you like the look of. Make sure you are only pinning things you KNOW work for you- no point lusting after things that won’t love you back!

Once you have done this, check in your wardrobe (and try things on) for items that will allow you to make up part or all of the styling ideas you like and start to compile a list of what you might need to buy in. Add items that need replacing too as well as items that will make lots of other things in your wardrobe work better. For example, you might have a pair of trousers or a skirt or a dress that you rarely wear as you don’t have the right shoes. But you then realise that if you got a pair of long brown boots you could wear them with each of those items and therefore get more wear out of what you already have.

3. Define your budget
Think about the items on your list and put a star next to the ones you are going to “invest” in as you know you are going to get so much wear out of them and can wear them to lots of occasions within your lifestyle, and put a dot next to the items which you could define as “budget” which you might wear once or twice. The “invest” items will be pieces like your winter coat or a pair of boots or a cashmere jumper so decide how much you can afford to spend on those and try to find the budget items second hand or at a sample sale.

4. Define a time to focus on this
It is much easier to get a successful outcome on filling your wardrobe gaps if you define a time to do it and just get your head down and do it! Work out what you can get easily online (white shirt is easier to find then “party dress”) and what you might need to go and look at live. Then set aside 3 to 4 hours, dress in comfortable clothes and stop regularly for breaks and stay focussed on the list. Once that’s fulfilled, budget allowing, you can go “off piste”!! Think of it like the weekly supermarket shop- once you have got all the ingredients you need you can be distracted by the bog-offs and offers of things you don’t need, but might be useful anyway.

I hope that helps and gives you some food for thought.


PRIVATE MEMBERSHIP: For members of my private club they received this blog as well as a guide to my favourite places to buy winter coats as well as lots of styling advice alongside this to help their with their choices. I also give out discount codes, how-to videos and run a live monthly Q&A where they can ask me anything they like; fashion and coaching related. If you would like more information about this or would like to sign up- please see my website. 

WEBINARS: If you want any further help and advice from me- you might find one of my webinars useful. They cover all the main challenges people face when choosing clothes (such as full bust / being top heavy or bottom heavy / being petite etc), and I give so much advice, help and direction in these presentations.

SOCIAL MEDIA: I post daily on Instagram and Facebook – so do follow me for daily tips, ideas and advice

If you have any questions about my services- do get in touch.

Have a lovely weekend.

Kate x


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